Pink Moon brand relevance post COVID

 We've all been stuck at home for the last 6 to 8 weeks. It’s been a time of boredom, frustration, worrying and doing housework, interspersed with moments of relaxation, introspection and the joy of trying something new (dalgona anyone?). 

We can’t wait to go back to the way things were but with some tweaks. We want the familiarity of the old but with a new sense of safety and security. We will search for this “new normal” in all parts of our life – eating, cooking, shopping, reading, exercising, socializing and of course dressing. 

During the lockdown I went through many phases of dressing - the most popular was the old comfy pyjamas and t-shirt with no bra phase. There was also the bra + shirt on top and PJs phase for the occasional zoom call, there was a not changing for 24 hours phase, a wearing the same outfit over and over again phase and embarrassingly a few days of no underwear phase. There were occasional days when I washed my hair, blow-dried it and then decided I deserved a bright red top instead of the dull grey one and it felt good. Things I did not do, and am totally okay with: I did not iron any of my clothes, I did not wear jeans, I did not put on make up, I did not wax or shave, I did not wear an underwire bra. 

I loved being comfortable but didn’t like looking shabby. I loved the soft elastic on my waist, the airy pants and tops, the feeling of my body being unrestricted and free. What combines comfort with good looks? What combines looking and feeling good? At Pink Moon we have created a line of products to fill this need. Jeans with the softness of leggings, formal pants with the comfort of pajamas (read elastic), button down shirts with the lightness of t-shirts and dresses with the airiness of kaftans. We have used only fabrics which are natural, breathable and durable, and designs which are clean, low maintenance and multi purpose. 

There are some good things to come from Covid after all. We’ve worked harder than ever before to bring you products which feel as good as they look. We’ve looked deep within to find a reason for our existence – do we really need another clothing company in the world? No. Do we need products which bring joy, ease, comfort and confidence into your life? Yes. That is the mission of Pink Moon. That’s our purpose of being. And we are thankful to Covid for having helped us discover this. 

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Summer Staples

 This summer let’s celebrate the plus in your size by adding a plus to your style.

Here are some style tips that will up your style game this summer.

Shrug it off!

Shrugs are the best way to jazz up your basic t-shirt or tank top and denim jeans outfit. The best thing about them is that they come in different shapes and sizes just like you pretty women out there. The best thing about wearing shrugs is that it visually cuts the body mass and makes you look slimmer and feel amazing. If not with tank and denims you can always pair it up with a straight or a-line dress like a t-shirt dress and a thick belt. So, rock the beach vibes with a shrug this season.

Fit and flare or flare and fit? Well both works.

 Fit and flare is an amazing way to show-off you upper half curves since this style generally fits your bust section and then flares out. This style goes for all your tops, kurtas and dresses. For example- pairing a fitted shirt or crop top with an a-line skirt or a t-shirt and palazzos or just our ready-made fit and flare dress.

Flare and fit on the other hand is an amazing way to show-off your lower half curves. In this style your tops are generally flowy and bottoms fitted, for example- wearing an a-line top with a pair of fitted denims or maybe a peplum top with a pencil skirt.

In both these styles make sure that the fitted section is not so fitted that you start to feel uncomfortable, for example pencil skirts don’t alway have to be body fitted some of them will be fitted at the hips and then will be slightly straight fit.

Stripe it up!

Stripes play a major role when it comes to clothing it basically leads ones eyes from one point to the other while vertical stripes are bae, diagonal stripes or combination of various direction stripes is no less.

Colour block it

Colour blocking in garments means to use contrasting blocks or panels of solid, typically bright colour with a neutral like black, brown, navy white or grey. It has many body slimming benefits, especially when paired with black. Vertically positioned panels optically make the body look slimmer and in dresses make you look taller as well. You have two options when opting for this style, either colour block your whole outfit or just buy a piece of colour blocked clothing.

But don't forget that you can rock any style if worn with confidence!

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Perfect Formal Wardrobe for the Plus Size Woman

 One of the everyday struggles for us ladies is picking what to wear to work. We want to look sharp at the same time be comfortable (no waistband digging in or shirt gaping to show skin). Here at The Pink Moon we have created foundation pieces for your wardrobe which you can style in many different ways for new looks yet the constant confidence of comfort and quality. So stop wearing kurtis and baggy tops because you have to, you can wear all the same looks that the skinny girls at work do - check out our work wear collection for plus size women. 

Plus size formal Black Pants - Gone are the days of structured formal trousers where the only flexibility you had were the two hook options on the waistband a few milimetres apart. Our Classic Black Embossed Pants are made with a black knitted stretch fabric which looks like a formal black pant material but feels like a pair of soft, comfy tights. It has an embossed texture on the fabric so it doesn’t cling and show the contours of your legs. It has a lot of stretch so the heavy dinner you ate last night will not be a problem when putting on your pants this morning. The pants are cut to fit well at the same time not cling and hurt you anywhere. They can be worn with the matching jacket as a formal suit, with a regular shirt or top for a business casual outfit or even with a long top or tunic for a more relaxed look. In terms of shape and length of pants, we like straight pants with a slightly narrowing below the knee cut at the ankle or slightly longer to wear with heels. 

The perfect Plus Size White Shirt - The right white button down shirt can elevate a casual or professional look effortlessly. While it seems like a basic that we all have, finding a shirt in a fabric, length and cut that works for you is very important. Our white shirt has been designed keeping in mind the curvier body. The fabric is a light polyester with great fall and a slight sheen so it looks like silk. This ensures that the shirt looks like it is new even after multiple wears and washes. The fabric is stain resistant so you don’t have to worry about staining it, it also doesn’t wrinkle and packs well for travel.  The longer length makes it perfect to pair with jeans, tights or leggings. Details like the gold buttons lift it up from a regular shirt to something that can be worn to a nice restaurant. Pair with a scarf, earrings and a good pair of shoes and you are set for practically anything - this is the perfect all occasion shirt!

Stripe shirt - After the basic solid white shirt a pin stripe button down shirt is our next favorite go to. We offer this in multiple colors and lengths depending to suit your preferences - what is common in all of them is that they are well tailored with clean lines and no fussy ruffles and immature details. We think that our blue and white striped tunic is the perfect work day top - it is made out of the softest imported rayon fabric and has a long tunic length so you can be comfortable all day long. We also have variations on the stripe shirt such as this dark blue and white thick stripe shirt and a pink and white striped shirt. Find more plus size shirts which can be worn formally or casually on our website. 

Black Jacket - Layered dressing is definitely required in fall winter season and with heavily air conditioned offices. However it can be quite uncomfortable if the layers are not roomy and you end up with extra fabric stuffed all over your arms. We have created an all weather, all occasion classic must have staple black jacket which can be teamed with absolutely anything - use it as a bomber with jeans and boots for a part look, the classic embossed pants for a business formal interview or meeting or throw it over a dress for an evening out. The gold zipper gives it a little toughness and shine. 

Denim and Jeans - These days with the rise of tech companies and startups work wear often includes jeans. We spent months researching the right fabric, cut and wash to develop our line of denim bottoms which we think are perfect to create semi-formal looks. All our jeans are made of highly stretchable fabrics that take the shape of your body instead of you having to struggle to zip them up. None of our jeans have zips and buttons making them as comfortable as a pair of leggings. They all have a wide elastic waist band so it stays where you want it to.  In terms of the fit of jeans we like skinny and straight fits the best and think they make us look and feel great. Our current collection has darker colours - black jeans and indigo jeans given the weather and trends at the moment but we will launch white and lighter washes in the spring and summer.

Smart work tops - Its always nice to have a few formal looking tops and t shirts in your wardrobe, which will help create formal as well as semi casual looks. Team them up with other pieces to create interesting looks. While you can play around with prints and patterns for the tops, solid and color block tops are the most versatile and can be paired effortlessly with jackets, blazers shrugs and scarves.

Skirts - Skirts are a great way to add some fun and variety into your wardrobe at the same time keeping it stylish and on trend. Our favorite skirt is the black pleated skirt which can be worn to office, lunch, parties, dinners, vacation - literally anywhere. Pair it with a crop top, t shirt, lace top, printed top, formal shirt, shrug, jacket - the options are endless. It is made of a soft georgette fabric and is lined with a black lining. If you want to show off your legs a bit just reduce the length of the lining so the skin shows through the top georgette layer of the skirt.

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